The foundation of beauty

begins here

At Feed Beauty, our mission is to guide the notion of beauty from superficial to one that is directly linked to wellness, nourishing beauty from inside and out. Our philosophy is that beauty and wellness are interwoven, and we exist to share knowledge, practices and various products that are highly nutritious and will get you glowing. We want to be a part of your daily beauty rituals and make them stronger, changing your body from inside and out. The foundation of beauty begins here.




We fully embrace the transformational powers of pure plant ingredients, the minerals and gifts from the hive that abound in the natural products that grace our shelves. These ingredients heal, they fortify, protect us and return our cells to a state of youthful vibrancy. Mother nature is the strongest force and at Feed we believe in her power.



We understand that the world of skin care can be a bit overwhelming. It seems like every day there is some new wonder product to try, a new toxic ingredient to avoid, or some new jargon to figure out. At Feed Beauty, we do the heavy lifting for you. Our mission is to simplify the world of cosmetic by offering 100% synthetic free products that are classified under well known values and diet type so you know exactly what your are buying.

a note from the founders

eating food just got pretty

In 2015 friends and founders Julia Clauser and Jessica Dumont left their corporate jobs to start a boutique firm that engaged with small natural & organic foods brands. Sharing a love for cultivated beauty secrets and an even deeper affection for natural food products, they became captivated by edible beauty. They began incorporating beauty supporting foods from around the world into their daily routines to elevate their beauty rituals. They quickly realized there was no single place that they could shop for the newest, contemporary, high vibe natural products with a functional beauty element. They wanted to create a home and unite a community around an alternative beauty movement that believes beauty starts within. Feed Beauty was born from a dream to share their passion for beauty and obsession with naturals foods with the world.

high vibe topics for

our feed beauty cult

Beauty at Bedtime

Beauty at Bedtime

Setting with the sun and having a beauty regime before bedtime is part of our foundation at FEED. Being beautiful is being well, so, give yourself ...

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Julia's Summer Picks

Julia's Summer Picks

There is nothing sweeter than the month of June in Toronto. The green has made its way back into the city and the days feel as though they could la...

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beauty is wellness

to be well  is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness, it is a dynamic process of change and growth.